2009 clothing online shopping industry development status statistics, transaction size clothing online shopping market reached 30.87 billion yuan, an increase of 81.5%. Eric is expected to increase gradually the next three years is expected to stabilize in 2012 exceeded 80 billion yuan have to see.
2011 年 1 月 6, 2007, at the annual ceremony on Taobao, Taobao published in 2010 clothing trends. Many fashion magazines say chiffon in power in 2010. Point into the Taobao, women boutique in the input into the “chiffon”, search out the 651,406 baby. A certified Taobao Mall, the search for chiffon clothing, also found more than 5,000 items. Ever-changing style and match, you can always find your favorite and fit a.
Taobao official says that next year will be more diverse material female package, seasonal sensitivity stronger, with more emphasis on quality, the price will continue to rise in the bag, and the brand will be genuine concern about more.
This completely subverts the big-name designers leading the fashion trend of the traditional model. Traditionally, the designer behind closed doors, by capturing the popular elements and their own inspiration, decided to design the next quarter, style, seven Princess models are, in turn, consumers are starting to really determine style, fashion trend.
The following types of projects for Taobao transaction volume share of clothing Column:
wheat bags store selling “98 decibel” leather shoulder bag, this model is a milestone achieved of achievement. Called “98 db”, because designers think that women will read this package scream, scream the maximum volume is 98 decibels. Fact confirmed, just a month, close to the size of this single product sales 50000, and is still Hot.
“seven princess TOP tide shop” Taobao is recognized one of the hottest women clothing store, but the real terror, not its sales, but it is weird to the extreme pace of development, and represent the future pattern of competition . This is the fastest growing ever Taobao, the most successful shop. Not only that, other than shopping site Taobao, have 5 to do the “seven princess,” the agent, the foreign distributor website has been developed to Europe, America and Japan.
2011 年 01 月 07 日
time to time on the new seven princess first new design will be uploaded to the store show. Prepared on 80 models such as new clothes, will design a variety of new 200, so users who voted, and in the QQ group discussion, we generally prefer to choose the ultimate style changes, and then uploaded to the site, repeated several rounds Finally shelves, production.
MOSHOW, Taobao is the fire is a fun network goods brand underwear. Its maker Hangzhou Hyatt still has many years of international experience in the production of big-name underwear. It is to lead the lifestyle is that “people used to dress carefully before taste of life, it seems that before the brilliant social services used to dress up.”
Women are enthusiastic about the hot
delicate lace, soft chiffon tulle, a secret garden filled with spring smells and boundless romantic temptations – the network, sometimes more easily stimulate some instinctive , latent desire to see. Therefore, we can easily understand why the appeal underwear will be selling network goods.
started from Taobao wheat bags trying to do is a channel for fast fashion brand for modern women. Depending on the target population, wheat bags each brand has its own style and price. “DUDU” is the first layer of leather as raw material, is very suitable for OL crowd; “flying space” is defined as the age of 25 girls, highlighting the “cute” elements; “LM” is to emulate the style of some international brands, for 30-year-old children in Europe and America Fan Light Mature; “Katangese” the Korean version of the route to go to “neutral” as the main style; “Alpha” to go the classic style, a series of 32-42 years old mature women … …
Ms. underwear on, the bra area gather type, adjustable hot style this year, Taobao has been favorable for buyers. Security aspects of thermal underwear, MO on behalf of children, bamboo carbon fiber, fiber and other high-tech fabrics fever continues to be favored by many buyers, home service, the popular Coral velvet fabric. Ms. socks to prevent dual concepts of disease and varicose legs stockings this year highlights.
According to ClickZ Network, research data show that in 2010, Taobao clothing industry, the largest women users, accounting for the overall size of the apparel industry users 36.6%; sportswear and men minimum size of users.
quite a number of national style of the original design boutiques, have grown up on the network, with a large emphasis on artistic personality, the pursuit of an independent quality fans. The network known for the original design goods brands, like natural fabrics, rich colors nation, and some friends also receive customized Amoy, prices are often higher than the average network goods.
rise of the brand, design
first ten sub-category from the apparel industry to see, in addition to clothing accessories, other categories of subscribers in Q2 than Q1 growth. Larger growth rate for the sub-category: Sportswear (69.8%), women (65.6%), men (65.5%).
image data from the Taobao platform
pass Longyou world Finet dissolved last month to give up online
winter snow boots in previous years, almost swept the whole of China. Including never snow in Guangdong, the streets soon after the crush of people who are poor, “foot” a pair. So popular, they have to return to the network – large and small Taobao shop selling exhibition countless snow boots, Australia UGG, overseas purchasing, outside the single domestic, from a few hundred dollars to tens of dollars, the real The sell crazy.
luggage, the luggage is still on the upper hand women bag ideally, turnover reached 70%. ,101-500 in the price of a single product the most popular, accounting for 40% of turnover, while the high price of the big bag of Redu can not be overlooked, more than 2,000 yuan accounted for 15% of the turnover of the bag. Wave of popular Japan and Korea, accounting for 30% of turnover, while in the elements, the most popular car suture over tassels popular elements. Consumers are increasingly demanding materials, leather package proportion of transactions has reached 50%, while in winter, fur bag prevalence, a week of single items up to 660,000 searches, far more than 230,000 heat leather bag. Terms in the suitcase, ABS material box super popular, turnover to more than cloth box. COACH brand popularity rose quickly, turnover has been squeezed into three civilians have been deep into the heart of luxury goods. a variety of fighting styles online
Yan