Trilogy played the Chinese market


The second is through the university plans to develop a new generation of electronics designers. “Tsinghua University has the largest partner of Altium next step we will invest in the laboratory, to help improve students learning environment.” Russo said, “China market, should have their own electronic designers. With universities cooperation, to develop all aspects of electronic design professionals, so that they both hardware and software co-developed the ability to become a true master of electronic design the same time, continued to train teachers and students using the most advanced tools to Altium, Altium let more people learn tools, and then train personnel for the enterprise.


establish VIP Club, the key partners to support, conduct more training programs , and rapid response to customer questions and help customers achieve innovative design, this is the Altium in the current economic environment, one of the strategies to provide value-added services usually seems most software companies sell products and provide technical services than Other industries have very different, Altium want to change the traditional approach. “to provide personalized service to allow customers to realize the value of products, improve customer loyalty is our current focus on development. “Caojian Jing said, through a dedicated hotline support, sales and technical staff, rather than the regular return visits and Q, the Altium latest technology, tools, display to the customer. In addition, the VIP club through Altium platform to build and establish a a bridge between the industry, so that the industry vendors have a chance to exchange the latest ideas. “This may be a win-win situation. “Caojian Jing said.
Now, obviously the pace of development in China over the world. After years of cultivation, the Chinese market has begun to adopt some of the most advanced design techniques, such as FPGA. As early as five years ago, China FPGA development is clearly still in the basic blank state, very few engineers in the development work. “But now we see very strong demand for FPGA designs. All this shows that the Chinese market has been the industry top technology are well prepared “, Russo said,” and this will be the next business opportunities in Altium. “

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Russo growth of the Chinese market has shown great optimistic, noting that at this stage, all companies and institutions are subject to from the economic environment, financial situation and financial crisis of enormous pressure, caused by uncertainty about the future of fear is spread in various fields. how to survive the crisis, and become more powerful after the crisis, the industry each company very confusing issue. “But apparently, Altium did not worry too much, we see more of such a market environment in the opportunities created, we will continue to expand investment strategy can help companies better implementation “, Russo said,” my trip to China, just means that we put into the Chinese market, the second phase. “In fact, in 2008, the occasion of opening new offices in Shanghai, the company also announced that the I3 investment plans and the Chinese University of innovative programs. I3 program is an extension of the collaborative software licenses and genuine conversion projects, new projects launched by the special pricing, special software licensing, training, and localized language support, encourage a new generation of Chinese engineers using Altium solution, while in the university program is China top engineering universities selected to establish Altium training and certification center, train more teachers and students to master Altium tools.
trilogy is the first global customer care plan to carry out all of the success of the company, will be the first time, innovative approaches, design platform, and continue to invest in R